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Study of Sustainable Consumption pattern in the Food and Beverage Sector of North Gujarat: A Consumer PerspectiveBy Arpita Parmar
Abstract: The foundation of this study lies in examining the purchasing behavior of customers within the food and beverage industries in the North Gujarat region. Acknowledging the novelty of this study's focus on the North Gujarat region within the global marketing landscape, it underscores the importance of understanding consumer behaviors within this specific market. An in-depth analysis of the factors influencing consumers' purchasing decisions in the food and beverage sector is …
Published in International Journal of Green Chemistry · Vol. 9, Issue 2, 2023 · pp. 15–22 Read article →